Ignition to Orbit: Crafting a Sustainable Marketing Plan for Occupational Therapy Practices

Learner Outcomes

1. Analyze the impact of personal discomfort on marketing efforts to develop strategies for authentic client engagement.
2. Construct a comprehensive marketing plan that incorporates short-term, medium-term, and long-term objectives aligned with OTP entrepreneurial goals.

Abstract
Learn how OTP Entrepreneurs can master marketing authentically to attract clients. This talk covers overcoming discomfort, creating a sustainable plan, and focusing on 3 key marketing types for success.
 

Biography
Doug Vestal, PhD, is the owner of Freedom of Practice, helping occupational therapy practitioners build successful private pay practices. He co-founded The Functional Pelvis in NYC in 2014, previously worked on Wall Street, and holds a PhD in Statistics. Doug blends his business expertise with his passion for practitioner success.